A website that features online erotica is called Pornhub. It is one of many websites that MindGeek owns that broadcast pornographic videos. Pornhub is the second-most-trafficked pornographic website after XVideos as of November 2022, ranking as the 13th-most-visited website overall. Pornhub was launched in Montreal, Canada, in 2007. Additionally, Pornhub has a location and computers in Limassol, Cyprus. The business was acquired by MindGeek (then known as Manwin) in March 2010, which also controls a large number of other pornographic websites. Although the website is accessible worldwide, some nations, including Pakistan, Sri Lanka, the Philippines, mainland China, and India, have banned it. Along with other goods, it provides virtual reality porn and yearly hosts the Pornhub Awards.
Launched on May 25, 2007, Pornhub was created by web designer Matt Keezer as a website within the business Interhub. As a component of the Manwin conglomerate, now known as MindGeek, Fabian Thylmann bought the business in March 2010. Thylmann sold his business stock to Feras Antoon and David Tassillo, who are senior management, in 2013. Along with YouPorn, RedTube, and other websites, Pornhub is one of many sexual portals that make up MindGeek’s “Pornhub Network.” Pornhub is the biggest pornographic website on the internet, housing more videos than any comparable site, despite not being the most well-known.
Visitors to the website are able to watch pornographic videos in both expert and amateur categories. On social media websites, users can post videos and cast “like” or “dislike” votes. Viewers have the option of creating a free Pornhub account, which gives them access to additional features like commenting, downloading and adding videos to their favorites, as well as uploading their own videos. If a video contains material that is against the conditions of service of the website, it can be flagged.
In an attempt to improve site curation, the business introduced “Pornhub Select” as a service in October 2013. The porn preferences of the viewer, the time of day they visit the website, where they live, and how much time they have to watch the video are all taken into account by an algorithm to create personalized video playlists for the viewer on PornIQ, which was also launched by Pornhub on October 9, 2013. (s). Pornhub’s data-intensive playlist strategy, according to David Holmes of PandoDaily, distinguished it from earlier efforts at user-generated playlists and signaled a new trend in the shift away from content searching to passive curation among Web 2.0 websites.
RedTube, YouPorn, and PornHub, three of the most popular pornographic websites, each had 100 million unique users as of 2009. Pornhub revealed in June 2015 that it would produce Sexplorations, a pornographic movie with actual sex taking place in space. The website hoped to launch the project and film the film in 2016, paying for pre- and post-production expenses on its own while requesting $3.4 million from IndieGogo contributors. The movie would have been released in 2016 after a six-month training period for the two actors and the six-person crew if funding had been secured.
A new online casino driven by Betsoft, Endorphina, and 1×2 gaming software was introduced by Pornhub on February 1st, 2016. Announcing the use of computer vision and artificial intelligence to recognize and tag videos on the website with details about the actors and sex acts, Vice President Corey Price of Pornhub made the announcement in October 2017. Price stated that the business intended to begin scanning its complete library in early 2018.
The website started taking Verge as a form of payment on April 17, 2018. Payment processors Mastercard and Visa discontinued their services to Pornhub in December 2020 as a result of Nicholas Kristof’s critical article about the business in The New York Times. Then, Pornhub deleted all movies made by users who were not verified.
In order to monetize content that was deemed ineligible for monetization on YouTube, or as memes and jokes, users of Pornhub frequently uploaded non-pornographic content to the website, such as posts of Hollywood films (under the assumption that copyright holders would be less likely to look for uploads on Pornhub than on a mainstream video sharing service such as YouTube). The titles of these videos frequently have double meanings that are reminiscent of pornographic movies. Examples include a pirated recording of the musical Hamilton titled “Revolutionary Boys Get Dirty on American Politics,” a clip from the animated movie Puss in Boots titled “Hardcore Pussy Gets Wrecked,” highlight reels of esports competitions labeled as “gangbangs,” and Ryan Creamer videos, which have comedic videos with sexual titles.
Shakedown, a documentary by Leilah Weinraub about a black lesbian strip club in Los Angeles, had its debut on Pornhub in March 2020. Before being published on Criterion Channel, the movie was streamed on the platform throughout the month of March. The film’s debut on Pornhub, according to brand director Alex Klein, was a part of “a broader general commitment Pornhub has to supporting the arts.”
Pornhub regularly publishes data from its archive of searches under the heading of Pornhub Insights, including information about the most popular regions, gender disparities in searches between men and women, the most popular search terms by year or region, variations in searches that coincide with current events, and so forth. For example, in the first half of 2017, the most popular search term in the US was “hentai,” and 37% of people searching for gay male porn are female. It publishes a “Year In Review” each year. It has been referred to as “the Kinsey Report of our period” as a result. Seth Stephens-Davidowitz, a data analyst, found that 25% of female queries for heterosexual porn on Pornhub included terms for uncomfortable, humiliating, or consensual sex.
Pornhub has also published reports on traffic patterns and how big events affect them. On August 21, 2017, when there was a solar eclipse, traffic was lower than normal. Web traffic to Pornhub in Hawaii decreased 77% (from typical Saturday figures) at 8:23 am during the 2018 Hawaii false missile alert, and rose 48% above typical levels at 9:01 am, following notification that the alert was false. When Pornhub gave away Pornhub Premium during the COVID-19 pandemic, traffic rose globally by 18.5%.
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