Pinterest is a social media platform and image-sharing platform based in the United States that enables users to save and find information (more precisely, “ideas”) online using images, videos, and, to a lesser extent, animated GIFs. These media are organized into pinboards. As of December 2022, the website, which was developed by Ben Silbermann, Paul Sciarra, and Evan Sharp, had 450 million monthly active visitors worldwide. Pinterest, Inc., a San Francisco-based company, runs it.
An earlier app called Tote developed by Ben Silberman and Paul Sciarra served as a virtual substitute for paper catalogs and served as the inspiration for Pinterest. Tote had a lot of problems as a company, especially with smartphone payments. Users were unable to make many purchases using the program at the time because mobile payment technology was not advanced enough to support simple on-the-go transactions. However, Tote users were gathering sizable collections of their preferred products and sharing them with other users. Silberman was moved by the behavior, and he refocused the business on developing Pinterest, a platform that let users compile collections of various things and share them with one another.
Pinterest’s development started in December 2009, and in March 2010 the website debuted its prototype as a closed beta. 10,000 users had visited the website nine months after it was launched. In his letter to the first 5,000 users, Silbermann claimed to have provided his phone number and even set up meetings with some of them. Early in March 2011, an iPhone software was released, and more people downloaded it than was anticipated. An iPad app and Pinterest Mobile, a version of the website designed for non-iPhone users, came after this. Up until the summer of 2011, Silbermann and a few coders ran the website out of a modest apartment.
During this time, Pinterest experienced fast growth. Pinterest was included in Time magazine’s story titled “50 Best Websites of 2011” on August 10, 2011. With 11 million unique visitors per week as of December 2011, the website ranked among the top 10 social networking sites. In 2011, Pinterest took home the TechCrunch Crunchies Award for Best New Startup. The site became the fastest website to surpass the 10 million unique visitor record ever in January 2012, according to data from comScore, with 11.7 million unique U.S. visitors. Pinterest received Best Social Media App and People’s Voice Award for Best Visual Design at the 2012 Webby Awards.
Pinterest updated its terms of service on March 23, 2012, removing the clause allowing it to commercialize the material of its users. On August 10, 2012, Pinterest changed their rules so that no permission or request was necessary to use the site. Pinterest introduced business accounts in October 2012, giving companies the option to either start from zero or convert their current personal accounts into business accounts.
Since “boards,” which are user-assembled collections of posts, already had a dedicated “liking” function for posts, Pinterest removed it in April 2017. Users’ current collections of liked posts were transformed into a board with the same name. Although the business began as a “social network” with message boards, it has since placed a greater focus on visual search and e-commerce, including shopping catalogs.The Wall Street Journal reported in February 2019 that Pinterest had applied in secret for a stock initial public offering (IPO). The business was then valued at a total of $12 billion. On April 18, 2019, they went public at a price of $19 per share, ending the day at $24.40.
Pinterest revealed $1.7 billion in advertising revenue for 2020, a 48% rise from 2019. “Pinterest Premiere,” a product for video advertisements that “will appear in people’s feeds, targeted to their interests and other characteristics,” was announced by Pinterest on March 3, 2021. In order to counteract a possible slowdown in activity as the US economy reopened and more people received COVID-19 vaccinations, CFO Todd Morgenfeld revealed plans to spend more money on marketing later in April.
On October 20, 2021, Bloomberg reported that PayPal is interested in acquiring Pinterest, with a potential price of around $70 a share. PayPal’s board and management decided later that same week to back away from a potential deal. In December 2021, Pinterest acquired the editing and video creation app Vochi. Following this, In May 2022, it was announced that Pinterest released a new video streaming app “Pinterest TV studio”. The app is aimed at allowing users to live-stream on its platform and use different devices for different angles while live-streaming on the Pinterest platform. On June 28, 2022, Pinterest stated that Bill Ready, an authority on online commerce, would take over as CEO and a member of the Board of Directors, and that co-founder, CEO, and president Ben Silberman would move into the newly created position of Executive Chairman.
At CES in January 2023, Pinterest revealed a collaboration with LiveRamp, a platform for data enablement, to develop data “clean rooms” for particular platform advertisers. The use of first-party data for personalized advertising will be made possible by these “clean rooms” for Pinterest’s ad partners without the need to share the data with Pinterest. This collaboration aims to boost advertising on the platform while protecting user data and abiding by new data collection laws, as data privacy is a major worry for both online platforms and their users. With a wintertime promotion promoting healthy eating, grocery store Albertsons will be the first advertiser to test this feature.
Pinterest CANCEL GUIDES
Get together the following account information:
First Name
Last Name
Phone Number
Email Address
Username
Password
Billing Address
City
State/Province/Region
ZIP/Postal Code
Country
Reason for Cancellation
Last 4 Digits of Card
Date of Last Charge
Amount of Last Charge
Login
Follow these steps:
Goto the website Pinterest.com
Login with your email and password
Goto the website www.pinterest.com/settings
Scroll down to locate ‘deactivate my account’
Click on the link or button that says ‘deactivate my account’
Fill out the page with your information where it requested to do so and follow the instructions to complete the deactivation
